Influence Of Cognitive Biases On Decisions - 1142 Words

The influence of cognitive biases on decisions Society once had a conjecture that only discriminatory people used stereotypes, however, studies in unconscious bias now reveal that we all are guilty of using stereotypes, all the time, without knowing it. Finally, the antagonist of equality has been found, and it is us. With a limited perspective, we all have a bias view of the world, this is because we are only capable of hearing, seeing, and reading what is around us. A definitive version of reality is not subject to one person. Our position in society helps inform our world view, such as, our race, class, gender, religion, and culture, impacting how we view, respond and react to every experience. Often times, decision makers or not aware of their bias, which can effect the decisions being made. To begin, I will define stereotyping as it is expressed in modern society and the impact of mass media, then I will explain the process of storing stereotypes in the brain, I will give a theory of why man-kind stereotypes, and then expla in how it effects decision making. Stereotyping is one of many cognitive bias, that allows us to quickly identify strangers as friends or enemies, and with the use of stereotypes, we classify others as we interact with them, allowing us to know the proper way to respond (Lebowitz). The scientific definition of stereotyping is; an exaggerated belief, image or distorted truth about a person or group. 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